VIP Online.Media 54 Make yourself heard!
1Business communication (or simply “communications”, in a business context) encompasses such topics as marketing, brand management, customer relations, consumer behavior, advertising,public relations, corporate communication, community engagement, reputation management, …
2Media relations involves working with media for the purpose of informing the public of an organization’s mission, policies and practices in a positive, consistent and credible manner. Typically, this means coordinating directly with the people responsible for producing the news and features in the mass media.
3Public relations (PR) is the practice of managing the spread of information between an individual or an organization and the public.Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment.
4After identifying and categorizing risks, a team identifies the controls that could mitigate the risk. The decision for what controls are needed lies with the business manager. The team’s conclusions as to what risks exists and what controls needed are documented along with a related action plan for control implementation.